Kim Kaupe is the co-founder of The Superfan Company (aka ZinePak). She graduated from UF in 2008 and briefly worked with Conde Nast Publications. She realized that she did not enjoy that type of environment, so she founded ZinePak. It is a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Their company made a million dollars within their first year. Shark Tank producers were impressed by them and so they went on the show, where they accepted a $725,000 investment from Lori Greiner and Robert Herjavec for 17.5 percent of their company.